ballaholic stories

The journey we take with a ball is filled with color and inspiration. A bouncing ball, dripping sweat, an endless sky, harmony with nature — and the countless connections created by a single ball. We call this “Ball On Journey.” Bringing the color and excitement of basketball into your lifestyle. Grab a ball and step outside.

Wherever you go, if you have a basketball, there will always be people to connect with. Discovering new courts and cities, meeting someone through the game, and walking the long road of life — it’s all part of the journey. Through basketball, we meet different people, discover new perspectives, and enrich our lives. Grab a ball and step outside.

Basketball is more than just a sport. To truly play, explore, and enjoy basketball from every angle is a way of life itself. The handles sharpened on the street, the conversations shared on and off the court, the values expressed through the game, and all the people who support it — together, they shape and move this culture forward. What does it mean to “live basketball”? With basketball at the center, how do people handle their lives? We capture the real stories, dedication, and passion of those who devote their lives to the game, sharing the way they live through basketball.